POTENTIAL AND LIMITATIONS OF DIGITAL ETHNOGRAPHIC RESEARCH: A CASE STUDY ON A WEB COMMUNITY




Media as a Medium (Between the Brand and Man)

The modern consumer is increasingly demanding - it is Fill in Powder no longer enough to have a good product, it is crucial to be a brand.Behind most successful brands there is a long and complex strategy, which is mostly based on the characterization of a brand as a human being.Here, the media serve as a channel to communicate the value and the br

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